The B2B marketplace has made huge strides, with more businesses than ever, before leveraging the B2B portals to achieve their marketing and sales objectives.
But even the B2B
marketplace is undergoing a transformation.
Here are a few
takeaways.
There is a shift in the B2B researcher
demographic
Nearly half of them
are in the age group of 20-35. This
group is known as the millennial generation. They have never seen a world
without digital technology, and, more importantly, the internet.
If a business is not
marketing to this group, they will have to reevaluate their strategies.
Thankfully, portals
like Esources.co.uk are operating
with the times. They know which strategies to put in place while sellers seek
new customers.
The
most important driver for this change is the mobile device.
According to a study,
a little more than 40% of the researchers are using a mobile during the
purchase process. This shows a near doubling in growth over the past couple of
years.
Which actions are these
people performing by their mobiles?
You will be amazed.
Entrepreneurs are comparing prices, reading the specs about products,
evaluating different features, and contacting sellers.
In fact, it would not
be surprising if they are purchasing too.
B2B marketing should target the
mid-level executives
Gone are the days
when promotional were targeted exclusively at the C-suite. While a company’s
important executives do matter, the influencers in the B2B marketplace have
changed dramatically.
The younger employees
are given full hand to evaluate merchandise and place orders.
Today, the mobile
usage is intensifying. Portals like Esources.co.uk
are aware of this trend.
An Esources review pointed out that Esources.co.uk is helping its members
market to the changing audience.
Esources.co.uk is the
UK’s largest wholesale directory of UK wholesale distributors, suppliers, and
products.
